Monthly Archives: January 2008

Coupon Crack: how to avoid dependency on discounts to grow your business

Although I my expertise is strongest in Internet marketing, this little lesson is applicable even to businesses that have no Internet presence at all. It’s the story of Coupon Crack, how you get hooked, and why you should avoid it. … Continue reading

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Top 5 tips for engaging with bloggers

Here are my top 5 tips for marketing professionals to productively engaging with bloggers in their industry: 1) Talk to them directly. It’s easy… even hobbyist bloggers like to be treated like real media professionals, which they often are, in … Continue reading

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