Category Archives: marketing

Warning: FMFD can be lethal to your start-up

Posted on November 19, 2010 by

FMFD is my own acronym for Founder’s Magic Fairy Dust*. I’ve seen the fixation on FMFD many, many times, and the frantic search for Founder’s Magic Fairy Dust can easily derail a young company (or otherwise severely impair its sanity and health). It begins … Continue reading →

Posted in marketing, start-ups | Tagged | 1 Comment

Customer retention as a proxy for "virality"

Posted on January 15, 2010 by

If they like your site, they will come back. If they like your site, they will tell their friends. What will make people like your site, tell their friends, and come back repeatedly? What does your site do better than … Continue reading →

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